At long last (and after many sleepless nights), Social Media is finally explained in this one picture.
Enjoy.
Successful Socializing: That’s the Way I Like It
To like or not to like. For anyone that has a Facebook account, that’s a daily option.
Mark West is the Social Media Editor for G-Force Marketing Solutions
As a Social Media Editor, part (OK, a LOT) of my job is research, so I like a gazillion pages. I have co-workers and friends make comments or roll their eyes about how many pages I like (they see it in their FB feed). In all honesty, some of these pages I really do like and some I…well… don’t. Bet you do too, if you think about it.
So, what generates a true like from me on a Fan Page? My interest generally lies in Popular Culture, so most of the celebrities, movies and TV shows I like, I’m truly a fan of. Some more than others; but I’m obsessed with news from Hollyweird. Other pages I’m a fan of usually offer inspiration (speakers, non-profits, causes), benefits/coupons/giveaways (retail/restaurants) or tips (cooking, shopping, home renovations).
For me, the benefits mentioned above, are essential ingredients in making a Facebook (or Twitter or Google+) fan page successful. This is the generation of “what’s in it for me?” and I’m proudly a card carrying member. What’s the benefit of your page? Pages that don’t know how to relate to people (or it’s audience) lose the meaning of what Social Media is all about. Period.
That’s my free tip of the day. And if you’re a business, that’s a very important piece of information to know. Social Networking is not about selling a product; it’s about a building a relationship. What builds a relationship? The right communication. (I figured that one out from all those Rom-Com’s I claim to not watch).
Now, go forth, communicate, and treat your likes wisely.
To Tweet or Not to Tweet….Wait, What?
Twitter in a political year? Absolutely!
Would you elect someone based on 140 characters or less? First off, yes, because we did. In the 2008 Presidential election, Barack Obama used Twitter to reach a core younger demographic. According to Read Write Web, Obama gained over 2,865 new twitter followers on or around election day in 2008 for a total of 118,107 followers.
President Obama reached his core demo by being in their hands when they wanted, answering the questions they asked, and listening to the comments. People share information – they share opinions, facts, problems, needs. The public is speaking (tweeting) are our politicians listening?
The Gettysburg Address by Abraham Lincoln says it best –“Government of the people, by the people, for the people”. I suppose in this decade we should add tweeted by the people. -JB
9 to 5? Fuggeddaboudit!
Sorry Dolly, There's No More 9 to 5
Before Social Media came along, most businesses were open 9am-5pm. For retail stores, a typical day was 9am-9pm. Boy, how times have changed.
The hours a store or business is open may remain the same for some, but with the advent of Facebook & Twitter (along with other social sites), most are open 24/7. For instance, if you encounter bad customer service at a retail store, most tech savvy people will forgo asking for a manager’s name. They’ll simply head to the company’s Social Media outlet to voice their complaints or concerns. In a short matter of time, a representative will publicly address their issue and most likely, send an e-mail regarding possible solutions to the problem. It’s also handled without any regard to typical store hours.
Social Media continues to change the way we do business…and when. It leads one to ponder, will we ever rest again?
