Why Wait? Watch the Super Bowl Commercials Now

Why would anyone want to wait until Super Bowl Sunday to watch the actual Super Bowl commercials? That’s nonsense. Most of them (or at least partial versions) are already online.

Matthew’s Day Off  (a nod to Ferris Bueller’s Day Off) has been making headlines since it was teased last week.  So has the Bark Side spot from Volkswagen (with over 10 million views…and growing). Now, the Seinfeld/Leno Acura Transactions commercial has grabbed everyone’s attention.

So, go ahead and watch ‘em before the first touchdown has even been scored. Entertainment Weekly has put together this super handy Superbowl 2012 Commercial Guide.

Successful Socializing: That’s the Way I Like It

To like or not to like. For anyone that has a Facebook account, that’s a daily option.

Mark West is the Social Media Editor for G-Force Marketing Solutions

As a Social Media Editor, part (OK, a LOT) of my job is research, so I like a gazillion pages. I have co-workers and friends make comments or roll their eyes about how many pages I like (they see it in their FB feed). In all honesty, some of these pages I really do like and some I…well… don’t. Bet you do too, if you think about it.

So, what generates a true like from me on a Fan Page? My interest generally lies in Popular Culture, so most of the celebrities, movies and TV shows I like, I’m truly a fan of. Some more than others; but I’m obsessed with news from Hollyweird. Other pages I’m a fan of usually offer inspiration (speakers, non-profits, causes), benefits/coupons/giveaways (retail/restaurants) or tips (cooking, shopping, home renovations).
For me, the benefits mentioned above, are essential ingredients in making a Facebook (or Twitter or Google+) fan page successful. This is the generation of “what’s in it for me?” and I’m proudly a card carrying member. What’s the benefit of your page?  Pages that don’t know how to relate to people (or it’s audience) lose the meaning of what Social Media is all about.  Period.
That’s my free tip of the day. And if you’re a business, that’s a very important piece of information to know. Social Networking is not about selling a product; it’s about a building a relationship. What builds a relationship? The right communication. (I figured that one out from all those Rom-Com’s I claim to not watch).
Now, go forth, communicate, and treat your likes wisely.

Commercials Are Still “The Real Thing”

Commercials and their taglines have become a part of our everyday language. “Melts in Your Mouth, Not in Your Hand”, “Wazzup?” and “Got Milk” are just a few that come to mind…and there’s plenty more.

Some years, even the Super Bowl plays second fiddle to the commercials that air during the game. Of course, when you’re spending millions of dollars to advertise in front on all those eyeballs, you’d better pull out the big guns.

 The average TV or radio spot lasts only 30 seconds, but days, weeks - and sometimes months – of hard work are put into creating a message that resonates with the intended audience. While some may zip past them on their DVR’ed programs, commercials can be effective on other available venues. Your webpage, YouTube page, blog or Facebook page are great opportunities to spread your message. As a matter of fact, a business has more opportunities that ever to show off what they’re selling or promote what service they’re offering.  

Through the years, commercials have taught us to “Think Different”, that “a Diamond is Forever” and that we should “Just Do It”. No matter the forum, commercials will always be the ideal way to “Reach Out & Touch Someone”.

9 to 5? Fuggeddaboudit!

Sorry Dolly, There's No More 9 to 5

Before Social Media came along, most businesses were open 9am-5pm. For retail stores, a typical day was 9am-9pm. Boy, how times have changed.

The hours a store or business is open may remain the same for some, but with the advent of Facebook & Twitter (along with other social sites), most are open 24/7. For instance, if you encounter bad customer service at a retail store, most tech savvy people will forgo asking for a manager’s name. They’ll simply head to the company’s Social Media outlet to voice their complaints or concerns. In a short matter of time, a representative will publicly address their issue and most likely, send an e-mail regarding possible solutions to the problem. It’s also handled without any regard to typical store hours.

Social Media continues to change the way we do business…and when. It leads one to ponder, will we ever rest again?

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