To like or not to like. For anyone that has a Facebook account, that’s a daily option.

Mark West is the Social Media Editor for G-Force Marketing Solutions
As a Social Media Editor, part (OK, a LOT) of my job is research, so I like a gazillion pages. I have co-workers and friends make comments or roll their eyes about how many pages I like (they see it in their FB feed). In all honesty, some of these pages I really do like and some I…well… don’t. Bet you do too, if you think about it.
So, what generates a true like from me on a Fan Page? My interest generally lies in Popular Culture, so most of the celebrities, movies and TV shows I like, I’m truly a fan of. Some more than others; but I’m obsessed with news from Hollyweird. Other pages I’m a fan of usually offer inspiration (speakers, non-profits, causes), benefits/coupons/giveaways (retail/restaurants) or tips (cooking, shopping, home renovations).
For me, the benefits mentioned above, are essential ingredients in making a Facebook (or Twitter or Google+) fan page successful. This is the generation of “what’s in it for me?” and I’m proudly a card carrying member. What’s the benefit of your page? Pages that don’t know how to relate to people (or it’s audience) lose the meaning of what Social Media is all about. Period.
That’s my free tip of the day. And if you’re a business, that’s a very important piece of information to know. Social Networking is not about selling a product; it’s about a building a relationship. What builds a relationship? The right communication. (I figured that one out from all those Rom-Com’s I claim to not watch).
Now, go forth, communicate, and treat your likes wisely.
December 8, 2011
Categories: Blogging, Entertainment, Facebook, Marketing, Movies, Social Media, TV, Twitter, Uncategorized . Tags: Facebook, Google, Pop Culture, Status Update, Twitter . Author: G-Force Marketing Solutions . Comments: Leave a Comment