G-Force Marketing Solutions

Account Coordinator Avery McNeely Blogs About Being the New Kid on the Block at G-Force Marketing

The new car smell still lingers as I attempt to capture in writing my first month and a half on the job at G-Force Marketing Solutions.

I arrived at 3300 Battleground Avenue with limited exposure to a traditional agency setting and my only interaction with the automotive industry was the occasional oil and filter change at the local dealership.  I wouldn’t claim to be inexperienced, but I’m a creature of habit and I’d grown accustomed to a certain routine.  This was my first career move in nearly seven years and it would result in not only a new work environment, but a new home.

My colleagues and I survived those first few weeks with an incredible degree of patience and a high tolerance for pain.  In fact, I spent many an evening scouring the inter webs for companies that specialized in delivering fruit baskets and cured meats as a way to give thanks and offer a bribe for future missteps.  I might be sensationalizing this a bit, but being the new kid and becoming familiar with new processes is always a bit overwhelming.

In my former life, I belonged to a sensory branding agency in the greater Charlotte area that provided custom music programming for large retail chains and restaurants.  We managed our own platforms and our focus was to grow existing services by leveraging our relationships in the music industry to build a solid voice for these brands in the marketplace.  I certainly wasn’t familiar with insertion orders or media traffic, let alone the landscape of Central Florida’s automotive dealerships. With expectations abound, it was time to sink or swim.

I’d like to thank everyone at G-Force for making my transition as smooth as possible.  It’s a real pleasure to work with each and every one of you.

 Noteworthy Perks at G-Force Marketing